Follow Up Boss starts at $69 per month per user, with tiered pricing for teams of different sizes. The platform offers additional paid add-ons including calling features that unlock many AI capabilities. Follow Up Boss was acquired by Zillow Group in November 2023 — pricing and roadmap are subject to change. Verified April 2026.

Follow Up Boss specializes in smart lead distribution and automated follow-up campaigns across 250+ lead sources with team collaboration tools built specifically for real estate workflows. HubSpot CRM centralizes all customer data with built-in AI agents that automate routine tasks across marketing, sales, and service functions for broader business applications. Follow Up Boss focuses exclusively on real estate team operations while HubSpot serves multiple industries with deeper AI integration.

Follow Up Boss works best for real estate teams and brokerages that need centralized lead management across multiple sources and automated follow-up systems. The platform's team collaboration tools, lead distribution features, and coaching capabilities serve growing teams more effectively than solo agents. Solo agents may find the $69 monthly starting price challenging compared to simpler alternatives.

Follow Up Boss integrates with over 250 lead sources including major real estate portals, social media platforms, websites, and lead generation services. The platform automatically captures leads from these sources and routes them through smart distribution rules to appropriate team members. This eliminates manual lead entry and ensures immediate follow-up across all acquisition channels.

Follow Up Boss includes two-way texting, call recording, and email tracking in its base platform. However, many AI features like smart summaries and suggested tasks require the separate paid calling add-on, which increases the total cost beyond the $69 base price. The calling system integrates directly with lead records for complete communication history.